Five pro steps to writing short, punchy statements with clear verbosity – that SELL!
These are the steps the Pro follows to make money online.
#1. Write with certainty, avoid “was, ” “might, ” and “would”
If he “was” going to do something, he then won’t or hasn’t yet. Bear with me. If you “will, ” then the outcome is uncertain. Consider it. You either “are” or “aren’t. ” Anything you “would” do has a strong potential for never occurring. Once you write that something “is to be, ” it’s because reality, as in this moment, says it’s not.
I am hoping you’re catching on. These are simple shortcuts that keep you from going around in circles as you sell with sentences. No one online gets the time for “maybes. ” So to create with certainty, avoid “was, ” “might, ” “would” and phrases like “to be. ”
Those tend to go nowhere.
You can eradicate “will” while we’re at it. Sentences that sell. …use “will” to convey power only. Or one’s stength. The other means “possibly. ” Here’s everything you use instead: “are, ”
“am” and “is. ” Sunlight “is” hot. I “am” hungry. You “are” here. Healthier sales conversions be determined by that brevity.
You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and gradually you get better at it. That’s why I say one of the most valuable characteristics is persistence.
~ Octavia E. Butler
Number 2. Cut Out %50 of Your First Attempt At Trying to sell With Words
You can always edit a bad page. You can’t edit a blank page.
~ Jodi Picoult
This is trial by fire for the uninitiated. Professionals understand it, but it’s truth is vague without trial. Regardless of how pretty a sentence is, if it’s the first time you wrote that particular sentence, cut out 50 % of it. That’s a minimum. Do more if you can. Close your eyes if you have to, but deal with the pain because you must.
Sentences with clutter don’t convert well. Their message isn’t optimal. Beginners feel conversions are perfected to begin with. Here’s the thing, sentences carry more weight than necessary at first. ALL sentences do! So pros give them a makeover as they’re committed to paper. A CTA is better slimmed down to essential points only.
# 3. A Verb Sells a Noun being an Auxiliary Sells a Pronoun
Here’s where you get confused. It’s maybe not your fault though. We use grammar based on our education. For example, verbs and nouns are related. Every one knows just what a verb is. It’s the action a noun takes. Everyone understands what pronouns are. But few people can tell me about auxiliaries.
I call auxiliaries the pronouns of verbs. Or the verb’s version of pronouns. Pronouns represent a noun without referencing the nouns’ name. They help avoid, ” ‘Gary’ was sad when ‘Gary’ got home and in to ‘Gary’s’ bed where ‘Gary’s’ blanket was. ” We write sentences that sell by eliminating that.
With pronouns: “He was sad when “he” got home and into “his” bed where “his” blanket was. ”
Exactly the same effect occurs with auxiliaries. But auxiliaries take place of actions.
They improve sentences that use flowery verbs, complexity or useless repetition. Some auxiliaries include, “am, ” “are” and “is. ” “The dog ‘is. ’ ” Without that auxiliary to shorten the dog’s verb of being, often you obtain: “The dog stands there with brown fur and breathes heavily while thinking about food. ”
The initial sentence uses three words. Without “is” to substitute the dog’s many verbs, you get standing, having fur, breathing, and thinking. Not only do readers want less naturally, but technology makes a greater dependence on it. No one has got the time or really wants to give it on the web. So improve your sells with less written in the first place.
# 4. Define Your Subject But Start With It To obtain It Sold
Being an editor who’s managed up to 12 writers at once, I’ve seen a lot. In try to sound cool or be creative, we make our biggest mistakes. With poetry or funny Twitter statements, the rules may change. But we are in need of rules to improve conversions.
Being vague in regards to a subject is common. But getting an action from readers requires forward thought. Front and centered. There are two rules to achieve this. Rule one is leading with the subject. Writing about “Doris the cat” means you start the sentence with “Doris the cat. ” For selling’s sake.
The second rule is “one thought. ” Your subject is defined. Now keep one thought to it. That’s one thought per sentence. Having more is too risky. Especially if you’re not a professional. Write sentences with one thought when you’re selling. Mention the main topic of that thought first, and start with it.
# 5. Throw Out Your Dictionary! Pitch With A Damn Thesaurus!
Dictionaries tell you what words mean, but a thesaurus will tell you how to utilize them. Trimming sentences down is best done with one word to substitute many. There’s frequently one word to accomplish it. Visit my Twitter profile, and you’ll find the quote: “One word to say this beats out ten that sound good. ”
But which means nothing if you can’t find the right word. Think it is with the help of a thesaurus. Casually read one now and then. Get in the mindset of inherently knowing the substitutes. While you’re writing, have a thesaurus handy. With an electronic thesaurus or one online, you type a phrase in. The best single word match then appears.
Readers appreciate it. They don’t have to consider pulling out their bank cards. They’ll know it’s exactly what you meant by requesting it.