Email Marketing: How to land in the inbox and avoid spam filters?

Simple truth is, most emails are labeled as junk due to the content they contain.

Content-related triggers could be obvious or subtle, intentional or unintentional.

9 Email Marketing Recommendations:

Follow this guide to craft an ideal outreach email that may reach your subscriber every time…

1. Stay away from any bizarre email addresses

If there’s one thing that email filters love, it’s an email coming from a source with a clear and consistent brand identity.
Yahoo! mail is especially well known for paying attention to the ‘from’ field addresses.

When picking your ‘from’ address, stay away from obscure names like ‘werfergere@domain. com’.

Alternatively, use clear, trustworthy terms like:

contact@

support@

hello@

[your name]@

Also, do not ever change your address unless you need to. Consistency is key.

2. Double-check your domain name.

Email filters will look at your domain name very closely, a lot more than the actual email address you’re sending from actually.

Make sure your URL doesn’t contain any potentially offensive words.

This may surprise, this actually happens a lot unintentionally.

Just take Pen Island Pens for instance, a business that focuses on selling custom-made pens.

They seem to operate out of Pen Island, one of the remote Canadian arctic islands.

3. Take responsibility for your domain.

My first piece of advice is nice and simple: get your domain whitelisted.

You do this by obtaining a certificate from an authorised source.

Becoming white listed is really a way of putting your hand up and saying that you’re responsible for your domain.

And email filters trust these certificates implicitly.

It’s an easy process; you just have to find a provider and apply. Certificates aren’t free, but they’re pretty inexpensive.

For a suggested certificate provider, I’d recommend EmailReg.

You just create an account and submit your domain.

They’ll then do some digging.

Assuming you’re legit, they’ll then sort everything out. A certificate with EmailReg costs $20 and lasts an eternity.

It’s a total no-brainer; we’re talking about a 5-minute job that you’ll never have to accomplish again.


4. Simply take pride in your brand and have a feeling of style.

Interestingly, it’s not only the specific words you’ve opted for that set alarm bells ringing for email service providers.

It’s also the style they’re delivered in and how they’re portrayed.

With that in mind, stay away from:

-Excessive use of capital letters, exclamation points, or other symbols.
-Using too many different font colors, or bold colors like red and green (I personally don’t see the need for any such thing other than black).
-Doing strange things with a combination of numbers and letters to take to and cheat the filters (such as R3ad th1s 3ma1l! ).
-Using font sizes bigger than 10 or 12pt.
-Stuffing the copy with unnecessary key words.
-Sending emails with a host of miss-spellings.
-Fancy symbols in subject lines* (see below)

5. Be mindful when including pictures within an email.

M&M direct are yet another bona fide company who should have no problem in sending an email.

However they sent me way too many pictures.

Looking at their email template, there is space allocated for at least 8 images, if maybe not more.

I saw non-e of them.

Extremely large images is a problem, as will having too many pictures stuffed into a single email in relation to the quantity of text.

As an additional piece of housekeeping, make sure that any pictures you do include in an email are being hosted at a reputable site (something that’s usually overlooked).

It’s worth knowing that a lot of email clients automatically block images.

Because of that, the chances are, even though your image-heavy emails do make it to the inbox folder, your recipients won’t see the images anyway.

6. Give your recipients a clear ‘unsubscribe’ option.

This can be a biggie.

Maybe not having a clear way of unsubscribing from your own newsletter is email suicide.

This may seem obvious, but you’d be astonished at how many people don’t do this (either intentionally or otherwise).

And talking of intentionally trying to beat the system…

7. Never try to pull an easy one and trick an email filter.

Coping with email filters is just a little bit like coping with Google in SEARCH ENGINE OPTIMISATION.

Make sure that you DON’T:

-Have email subject titles with Re: or Fwd: and find out like there’s been a previous conversation.
-Create words out of symbols, such as for example F. REE.
-Send any misleading claims.
-Include any pictures that conceal text.

8. Ask your email subscribers to whitelist you.

The elephant in the area.

Yup, one of the most readily useful methods to make sure that your mailing list receives your emails is right under your nose.

Just keep these things add you with their contacts!

Even if just a couple subscribers do that, it’s a step in the proper direction.

This technique is specially useful at the beginning of one’s relationship with a fresh subscriber.

Simply send them a greetings email and ask the question.

Just remember that even when everyone on your email list has decided to receive mail from you, you should still provide a prominent ‘unsubscribe’ link in your emails.

9. Avoid any words with a potentially negative context.

Make sure that both title and this content of your email are written well.

Also, watch out for spelling mistakes:

avoil spelling mistakes in your emails

Remember I mentioned credibility earlier?

Well, one of the biggest culprits for triggering filters may be the use of spammy words in your email.

For example, avoid phrases like ‘bonus gift’, ‘free prizes’ or ‘don’t delete’.

Got a word you’re not sure about? Then consider how you’d feel if you received an email with it.

Would you think it’s spammy?

Trust your gut. That’ll function as clincher.

A well respected finance guru here in the UK, is Martin Lewis from MoneySavingExpert. com

Mr Lewis is a perfectly credible email source – and during the past I enrolled in his newsletter.

However that didn’t stop his latest email ending up in my junk folder.

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