In a 12 months as unprecedented as 2020, the future in 2021 and past seems to be extremely vivid — for everybody.
The Fjord Trends 2020 is the fourteenth in a sequence of annual reports from Accenture Interactive. Utilizing suggestions from the firm’s community of designers and creatives, the Fjord Trends 2020 report takes a have a look at rising developments to anticipate that may form enterprise, shopper conduct, and society. Of the seven developments listed in the report, the second is do-it-yourself innovation. This development is supposed to turn out to be half of the new regular in our post-pandemic world, however what does that imply for customers?
What Is Do-It-Yourself Innovation?
In a difficult state of affairs, human beings typically enter combat or flight mode. Some, nonetheless, know that the problem at hand isn’t about life or loss of life. That tends to be a state of affairs that requires utilizing life hacks. Technology and gadgets, mixed with fast considering and creativity, presents an answer. A short lived standing desk whereas working from dwelling, for instance, could also be an ironing board.
Do-it-yourself innovation is felt at the employee and company degree. Individuals that work at home and quarantined all through 2020 have began turning ardour initiatives into small companies. Major organizations, in the meantime, should decide their position with innovation. What will their method be to innovate and empower others?
Keys to Effective Do-It-Yourself Innovation
What makes for efficient DIY innovation? The solutions will differ relying on the group and at the particular person degree. However, there are key areas the place innovation could also be created, cultivated, and shared amongst everybody.
There are two elements of expertise that play an enormous position with do-it-yourself innovation: platforms and gadgets.
Devices, the latter of the two, are the instruments essential to get the message throughout to audiences. Smartphones, laptops, desktop computer systems, and tablets are amongst the expertise that’s used to drive innovation.
One can simply suppose up a number of platforms the place they can creatively share their message. There are social media websites like Facebook and Twitter, video platforms like TikTok, eCommerce options like Shopify that permit for a large viewers attain. You can promote your merchandise whereas supporting social causes that matter to you.
In a COVID-19 panorama, many of these platforms have repurposed to fulfill buyer wants. The lack of dwell occasions has enabled main organizations to accomplice with influencers and create streaming occasions, like live shows and gaming performances, that audiences can watch and attain wherever in the world. Making a pivot of this nature is definitely born out of necessity in the second. However, the recognition of these pivots and their capability to achieve proves that sure types of DIY innovation, like amplifying streaming companies, are right here to remain.
Major firms and do-it-yourself improvements typically initially conflict at the offset. The DIY innovation is nimble and tends to be scrappy. A significant group has the vital assets to create a do-it-yourself innovation. What they have to do to make sure it will get completed is prioritize cocreation and develop an ecosystem method.
Within an ecosystem method, extra platforms could also be constructed and designed for third events. This permits different events, like eCommerce sellers for instance, to have one other house the place they might present their choices and companies. In flip, the main group turns into half of the do-it-yourself revolution. Their enterprise is seen as innovative, listening to shopper wants, and offering the instruments vital for his or her improvements to be dropped at life.
Many folks have turn out to be entrepreneurs out of necessity because of the COVID-19 pandemic. The Fjord Trends 2021 examine makes use of an awesome instance of a publicist for health studios. This publicist is out of work since gyms and health areas are closed for public security causes. However, the publicist shouldn’t be content material to attend it out. Instead, the publicist makes use of information acquired from years of representing health manufacturers and obtainable expertise assets to launch a web-based exercise platform.
There are different examples as nicely, together with people that began aspect hustles in quarantine that unexpectedly flourished. There are additionally people who at all times dreamed of changing into enterprise house owners lastly making the leap and gig employees producing a number of income streams to embrace full-time freelance. More than 3.2 million applications have been filed for employer identification numbers (EINs) in 2020, displaying that Americans are beginning small companies in document numbers.
The do-it-yourself facet of innovation is evident throughout this time. Many of these small companies are beginning up in humble areas, starting from a bed room to the storage. At its core, entrepreneurship helps resolve issues and meet wants.
What do folks want proper now? What sorts of services could make their lives simpler? What makes a small enterprise stand out and differentiates it from the competitors? All these questions and extra should be answered in the coming 12 months by the entrepreneur to make 2021 a 12 months of DIY innovation. Small companies should create a marketing strategy that addresses what their enterprise can (feasibly) do that’s not like different corporations. The answer must be one which evokes a “eureka!” second — an revolutionary answer for every person.