If content material is king, then content material entrepreneurs are the wizards that sprinkle their magic all around the kingdom to make every part look wonderful.
Alright, which may not be the perfect analogy. But my level is that content material entrepreneurs make nice content material. And to companies nice content material = higher search engine rankings = more cash. We’ll get into that extra in a bit. But as a result of wonderful content material advertising and marketing wizards can enhance income for companies, they’ll additionally command huge bucks. And, because it seems, content material advertising and marketing is a remote-friendly profession path with plenty of avenues to earn.
Let’s check out tips on how to change into a content material marketer, even if in case you have completely zero skilled advertising and marketing or writing expertise.
What is a Content Marketer?
Before we learn to change into a content material marketer, let’s take a look at what a content material marketer is.
I do know earlier I in contrast content material entrepreneurs to wizards who create magical, money-making content material.
Of course, that is an oversimplification of content material advertising and marketing.
Content entrepreneurs put on a number of totally different (wizard) hats. They require totally different ability units, data, and expertise. Before we take a deep dive into the nitty gritty of content material advertising and marketing, let’s loosely outline what a content material marketer is.
A content material marketer is an individual who creates content material that pulls readers and turns them into clients.
What sort of content material they create, how they create it, and the place they share it relies on the product being offered.
However, the best want for content material entrepreneurs is within the huge ever-expanding area we name the Internet. And, for the aim of this profession information, I’ll concentrate on tips on how to change into a content material marketer on-line.
Today, many content material entrepreneurs are wanted to plan, produce, and promote written content material to achieve on-line audiences and switch them into paying clients.
Skills & Competencies of Content Marketers
At its core, content material advertising and marketing is damaged down into two components: content material and advertising and marketing. To change into a profitable content material marketer, you want to know tips on how to do each equally effectively. Let’s take a look at content material first.
Content Writing Skills
If you hate writing, content material advertising and marketing isn’t your profession path. Period. You have to like to put in writing. At this very second, you already know whether or not or not writing is a ardour of yours. If you agonize over phrase selections and may’t even let an e mail go till it’s worded good, you’re a language lover and a passionate author.
Now you’ll be able to flip your wordsmith methods right into a content material advertising and marketing profession. But, bear in mind, whenever you’re writing as a content material marketer, your goal is to create compelling content material that sells. That’s the place the advertising and marketing half comes into play.
I’m going to allow you to in on a bit secret. There’s not a complete lot of cash to be made for most individuals within the fiction or journalism aspect of writing. A fortunate few will get their novels revealed, however way more won’t ever truly make it that far. Similarly, information websites have only a handful of paid workers writers. The relaxation are sometimes visitor posts (written for free) or one-off freelancers getting paid pennies per phrase. Literally.
To really make a residing as a author, your greatest greatest it to learn to change into a content material marketer. But you’ll be able to’t simply create bland content material. You have to put in writing crisp, clear content material that piques readers’ pursuits and compels them to change into shoppers. When you do that, you change into a wanted content material marketer who can command huge bucks for their writing.
Additional Content Marketing Skills
- Search Engine Optimization
- Link Building
Content Marketing Training
You don’t want a artistic writing diploma or a advertising and marketing diploma to change into a content material marketer. Clients will care extra about outcomes than your credentials.
Remember, you simply can’t name your self a content material marketer and count on to generate profits. You should show you’ll be able to write content material that sells.
The greatest means to do this is to finish coaching that prepares you to market your self as content material marketer. That means you’ll be able to hone your expertise AND command a good wage for your work.
I extremely suggest the Highly Paid Freelance Writer workshop at SmartBlogger. My pal, Jon Morrow, has perfected the artwork of incomes $200+ for weblog posts and helps new freelance writers do the identical. His distinctive coaching to teaches you tips on how to change into a content material marketer so you’ll be able to earn 10x greater than conventional writers.
Through December 16, 2020 you’ll be able to register for his signature workshop for free!
Content entrepreneurs get to work versatile schedules. That means you’ll be able to work late nights, early mornings, or anytime in between. Essentially, content material entrepreneurs can match work into their lives, and never the opposite means round.
You simply want to fulfill deadlines and have work turned in on time. Most content material entrepreneurs work on a freelance foundation. That means you’re your personal boss and may work how and whenever you need, so long as you full assignments on time.
Freelancing as a Content Marketer
Typically, content material entrepreneurs are freelancers. They receives a commission to put in writing a weblog publish or e mail sequence, touchdown web page, or different one-off piece of content material. You agree on pay earlier than you begin working and, when you’re finished with the work, you receives a commission.
Remember, freelancing is totally different than worker positions.
What It Means To Be a Freelancer
- Pay your personal quarterly estimated taxes
- Are not eligible for advantages like medical insurance or paid time without work
- Must discover your personal shoppers by pitching your companies
- Can work when and the place you please
Freelance content material entrepreneurs can discover shoppers on market websites, like Upwork. But, the higher paying gigs come from networking and pitching your companies to potential shoppers. LinkedIn is a superb place to determine your content material advertising and marketing profession.
Before you get too excited, let’s take a step again and be trustworthy. Freelancing isn’t for everybody. But freelancing does provide an opportunity to work remotely on a really versatile schedule with limitless incomes potential.
Find Work as a Content Marketer
Good content material advertising and marketing coaching will put together you to search out work after you’ve accomplished it. That’s why I like to recommend Content Marketing Certification at SmartBlogger. Not solely will you develop content material advertising and marketing expertise you’ll be able to promote, it’s also possible to learn to pitch these expertise efficiently.
Successful freelance writers typically comply with steps to begin getting shoppers:
It’s not at all times a simple street. I began a contract writing profession from scratch and it was the toughest yr of my life! But it was additionally rewarding, and I wouldn’t hesitate to do it once more if given the possibility.
You should be pushed, disciplined, and genuinely love writing to succeed on the planet of freelance content material advertising and marketing.
Career Coaching for Aspiring Content Marketers
Not positive if content material advertising and marketing is true for you? Worried about freelancing? Have waaayy extra questions than solutions?
No downside. Work with me!
Check out my 30-Minute Remote Career Q & A teaching service. In simply half-hour, we’ll work out what distant work is true for you and also you’ll even get a free customized PDF to information you.
Ready to study extra? Check out all the small print over at Remotely You.
Ashlee Anderson, CPCC
P.S. This publish accommodates affiliate hyperlinks. Check out my disclosure assertion to study extra.